What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. These advertisers bid in real-time at or above the fixed CPM price. of the digital display ad market, according to eMarketer.
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