What Is Lead Management? Definition, Process, Best Practices, and Platforms
Martech Advisor
NOVEMBER 15, 2019
For example, when a C-level representative in B2B reaches out using your website’s contact form, this can be regarded as a bottom-funnel lead – your sales team can directly reach out to the individual and commence the acquisition of the account. You can place ads specifically targeted for this audience to nurture more interest.
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