3 Reasons to Adopt a Scalable Marketing Automation Platform
Adobe Experience Cloud Blog
JANUARY 13, 2017
Marketo not only helps us track each buyer’s unique journey, but it also helps us track their activity across channels—on our websites and landing pages, social and display ads, and email opens and click-throughs—which was almost impossible to tie together with our previous platform. We use the other 90% as a control.
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