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How AI fits into the martech landscape

ClickZ

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. Cutting through the noise: A framework for assessing the state of martech.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Inventory management is how companies track and control the goods they buy, store, sell, and use. For others, like retailers, it’s ready-to-sell stock. How frustrating.

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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that identifies and extracts subjective information in source material to help marketers understand the social sentiment of their brand.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.