41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This metric is undervalued by a lot of B2B companies. . Opportunities by Lead Source. 2) Churn rate.
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