Remove Churn Rate Remove Full Circle Insights Remove PPC Remove ROAS
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Full Circle Insights | Sr. PPC: Cost-Per-Lead, Lead Conversion Rates. Leads: Lead Conversion Rate, Leads, Leads based on source/medium. Sales: Cost-Per-Sale, Sale Conversion Rate, Sales, ROI. . . ROAS (booked revenue/media fees). 2) Lead to Customer Conversion Rate. 2) Churn rate.