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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is very helpful for forecasting. . . #7: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Opportunities by Lead Source.