41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 Tracking method – Eloqua. . . 2) Lead to Customer Conversion Rate.
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