41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 3 Every great marketing effort has multiple goals addressing multiple parts of the funnel. Marketing Qualified Leads Conversions. Customer Conversion Rate. . .
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