41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . This answers the question: "What percentage of leads are sales-qualified?". .
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