60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. COS: Content Optimization System. Learn more about the COS here. CPC: Cost-per-Click (See PPC).
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