Churn Rate Clickthrough Conversion Rate Industry CMS 
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact.
Hubspot
MARCH 10, 2016
Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox. 14) Churn Rate. 17) Conversion Path.
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