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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates.

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18 Essential Return on Experience (ROX) Metrics for Marketing

Salesforce Marketing Cloud

Conversion rate: This measures the percentage of traffic that takes your desired action to convert. For instance, Goodwine, which sells wine online and in its stores, has increased its conversion rate by 60% since improving its email journeys with Marketing Cloud. The lower your churn rate, the better.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

What's the rate of growth? What's your fan/follower churn rate? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. Reach Growth - How large is your social reach ?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CR: Conversion Rate.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox. 14) Churn Rate. 22) Conversion Rate.