B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace
Zoominfo
JUNE 27, 2022
THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports.
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