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A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. This new email list will send out thank-you emails, and then encourage them to download a case study. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

article thumbnail

A Guide to Marketing Automation

Zoominfo

The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. This new email list will send out thank-you emails, and then encourage them to download a case study. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog.

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Scaling every stage of your ABM Program with Insight

Business Brainz

Since ABM is all about highly targeted , personalized campaigns to win specific accounts, the need to have a robust foundation – insight is necessary. The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

about personalization. In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

about personalization. In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

about personalization. In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people.