sales-opportunities Case Studies Lead Scoring Reachforce ROI 
Terminus
MARCH 15, 2017
The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. Account-based marketing is a much more reliable strategy for SMBs than traditional lead-based marketing. Sales and marketing alignment becomes much easier.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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