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Scaling every stage of your ABM Program with Insight

Business Brainz

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Insights help in knowing which accounts are more likely to make use of your services on the basis of their recent activity. Why Insight is elemental for Account-Based Marketing (ABM)?

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution.