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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. The horrors of bad lead lists are endless. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Lead generation. The horrors of bad lead lists are endless. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records? Can records be combined? Creating an Ideal Customer Profile.