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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

In this post we’ll focus on optimizing response rates. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Why Email Testing?