B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
Online Marketing Institute
DECEMBER 9, 2009
Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. This helped increase keyword referrals by more than 60%. Thanks for sharing.
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