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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

4 Refine your ABM strategies with smart marketing automation ABM marketing strategies can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data. You can also invest in automation tools that help you discover new, hot leads based on intent.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Most importantly, we’ll show you how to leverage B2B intent data to create prioritized, consistent, and repeatable pipeline generation processes that will generate high-quality, intent-based leads and accounts to exceed target numbers each month. What types of intent data are there?

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Create email campaigns that can generate a high open and click-through rate by customizing your approach based on known data (which can be enhanced with our ABM Effectiveness tool). You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups.