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Behind the Brilliance: Using Revenue Operations to Achieve Alignment

Engagio

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We’ve started using pre-MQL and pre-MQA stages for this, called M0, M1, and M2, and we’re tracking and attributing their conversion as they start to consider our products.

article thumbnail

Behind the Brilliance: Using Revenue Operations to Achieve Alignment

Engagio

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We’ve started using pre-MQL and pre-MQA stages for this, called M0, M1, and M2, and we’re tracking and attributing their conversion as they start to consider our products.

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article thumbnail

Behind the Brilliance: Using Revenue Operations to Achieve Alignment

Engagio

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We’ve started using pre-MQL and pre-MQA stages for this, called M0, M1, and M2, and we’re tracking and attributing their conversion as they start to consider our products.

article thumbnail

Behind the Brilliance: Using Revenue Operations to Achieve Alignment

Engagio

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We’ve started using pre-MQL and pre-MQA stages for this, called M0, M1, and M2, and we’re tracking and attributing their conversion as they start to consider our products.