Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us The third dimension we use is the lead's position in the buying cycle.
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