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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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Personalized content streams - marketers can now develop curated email sequences that link to content that's valuable to a specific individual, based on what s/he has viewed in the past. We'll see a bigger focus on the art of storytelling to reach audiences with stories that touch their hearts and inspire their minds to act. . .