Buying Cycle, CMO, De-duping and Marketing Automation

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Automation: an understanding of CRM and marketing automation applications are critical. Understands campaign and pipeline flow. Technical background is important.

Work Management

Work Management Marketing Management Lead Management De-duping

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter.

Marketing Attribution

Marketing Attribution ROI De-duplication De-duping

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Marketing Attribution: 3 Approaches to Proving Content ROI

Webinars

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