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5 leading providers of enterprise marketing automation solutions

ClickZ

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. 2: Adobe Marketing Cloud (a.k.a. What is it?

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How To Manage Sales Leads

Valasys

For an increase in lead conversion, sales lead management must improve and one of the main hurdles that are faced during this process is lead nurturing. 65% of B2B organizations do not have an established lead nurturing process, according to MarketingSherpa. Keys To Lead Management. Step 1: Research.

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Marketing Automation Trends for 2010

LeadSloth

With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010.