Walker Sands

NOVEMBER 20, 2020

To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Mastering Attribution and Measurement. Below is a recap of the discussion with key takeaways from the session.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . W-Shaped Attribution.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Multi-variant testing - While many marketers already A/B test email headlines, marketing automation is making it easier to test out a wide variety of factors, including landing page copy or design, article headlines, and more.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Inbox Insight

NOVEMBER 23, 2022

To do this, understanding the different stages of the sales and marketing funnel is key: Marketing Qualified Lead (MQL). Leads that fit your buyer persona are defined as Marketing Qualified Leads (MQLs). Once qualified, these leads can be further nurtured and converted into paying customers. Lead nurturing.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Lead management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120