Buyer's Journey Focus Group High Quality Lead Lead Management 
ANNUITAS
SEPTEMBER 7, 2021
Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). Then, the prospect will respond by progressively answering qualifying questions as appropriate throughout the buying journey.
ANNUITAS
SEPTEMBER 7, 2021
Sales is wasting time looking for demographic data that will “pre-qualify” leads while ignoring the personalized information that the marketing team is already collecting (or has the potential to collect). Then, the prospect will respond by progressively answering qualifying questions as appropriate throughout the buying journey.
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