DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. There are, of course, limitations to first-party intent data. You can expand your total addressable market (TAM) and generate more awareness by using third-party intent data.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

MARCH 22, 2023

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Inbox Insight

NOVEMBER 23, 2022

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Consequently, they are considered a warm lead and more likely to convert – accelerating sales and increasing pipeline velocity.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98