Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Created buyer personas and journeys. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Created messaging that supported the unique buyer journey for both their B2B and B2C business. 6,788 opted in leads. Purchase Intent : Lead Identification.
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