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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding also applies to how the company communicates online with customers, personality, and culture. Buyer personas A representation of your target customer based on data. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding also applies to how the company communicates online with customers, personality, and culture. Buyer personas A representation of your target customer based on data. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.