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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

Experiment with alternative marketing strategies : Attention-grabbing strategies like influencer marketing, experiential marketing, and guerilla marketing can help amplify brand awareness. Understanding your buyer personas and using that knowledge to craft relevant campaigns is key to success.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Buyer persona – Research-based profiles or representations that help marketers see prospects and clients as real people and gain insight into the way they think, their goals, challenges, interests and how they make buying decisions. Learn More About Buyer Personas.