27 Ways to Slice & Dice Your Email List for Better Segmentation
Hubspot
MAY 31, 2012
How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. 4) Persona. Ecommerce companies ? 5) Organization Type.
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