workflow-manager Buyer Personas CRM Forrester Trends 
Martech
MARCH 10, 2022
The buying group will also have to be identified; as an example, in a buying group of four, who is: The user: Usually, the actual user of the product (focused on workflow). The decision-maker: Usually the manager of the influencer (focused on ROI). Account-based marketing addresses changes in B2B buyer behavior. Why use them?
Salesforce Marketing Cloud
MARCH 11, 2024
About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester. Building an ICP or buyer persona starts with data. Take a look at CRM data to see the problems and pain points your customers share. What commonalities do current customers have?
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