B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). That means the business buyer needs to justify the need (why is this better than the way we do things now?) B2B marketers need to produce content to help the buyer answer questions and obtain approval.
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