B2B Category Creators Episode 5 Transcript
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FEBRUARY 16, 2021
I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. ” Elissa Fink: So, yeah, for us, it was that kind of motion for category creation, so to speak. But it was all about the category creation. We need categories, so that we know how to compete.
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