Remove Buyer Need Remove Direct Marketing Remove Marketing Plans Remove SIC
article thumbnail

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

So one thing that businesses need to start with is kind of the planning pillar and the planning pillar, really, it begins with, you know, identifying who is my customer, right? And so rather than be disappointed about that, we can go back and this goes right back to planning, okay, they’re in control.