Buyer Need Demand Generation Eloqua Vendors 
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This happens no matter how loudly analysts warn buyers not to make that mistake.
Webbiquity
FEBRUARY 14, 2010
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#
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Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on del.icio.us. Post this on Diigo.
WebMarketCentral
SEPTEMBER 29, 2009
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. Buyers no longer rely on sales people for basic information or exploratory "consultation."
Metadata
FEBRUARY 16, 2021
But at the same time, it’s like, yeah, but we’re more about demand generation. We need categories, so that we know how to compete. But there’s a lot of vendors are like, “Okay, tell me again, what you do, because that didn’t make any sense.” He founded Eloqua. Jason Widup: Yeah.
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