B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Actually, in the B2B world, as explained in Geoffrey Moore’s classic book Crossing the Chasm , a small segment of the market is made up of technologists—people on the leading edge of new technology adoption who really are interested in the product itself, the application code or the electronic components. Can you afford that?
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