B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
As noted in Forbes, “Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: ‘Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. One Key Similarity.
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