Remove Buyer Intent Remove Demand Remove Focus Group Remove SWOT
article thumbnail

5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Buyer intent data. Greater emphasis on data.