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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one.