workflow-manager Buyer Intent Buyer Personas CRM Lead Nurturing 
Anteriad
APRIL 25, 2023
Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. The resulting score is used to determine which leads a receiving function (e.g.,
Anteriad
APRIL 25, 2023
Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. The resulting score is used to determine which leads a receiving function (e.g.,
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