Remove crm-project-management-software
Remove Buyer Intent Remove Buyer Personas Remove CRM Remove Lead Nurturing
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Deliverables Something produced by a project that is intended to be delivered to a customer.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Deliverables Something produced by a project that is intended to be delivered to a customer.