Remove crm-for-nonprofits
Remove Buyer Intent Remove Buyer Personas Remove CRM Remove Lead Nurturing
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

That is behavior-based marketing, which uses user activity to target potential leads. Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

That is behavior-based marketing, which uses user activity to target potential leads. Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options.