Zoominfo
FEBRUARY 25, 2021
Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. The end game?
Zoominfo
FEBRUARY 25, 2021
Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. The end game?
Bluetext
MAY 8, 2023
SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. DSP (Demand-Side Platform) A platform that lets advertisers buy ad space.
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