41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
2: Marketing Qualified Leads (MQLs). . These are the warm leads. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality.
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