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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

2016 has been a year of technological innovation and adoption in the B2B marketing world. Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. reported being confident.

Trends 183
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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. A recent post of yours provides an excellent list of demand generation tools and awareness building tactics.