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$122 Billion MarTech Expenditure by 2022

Valasys

According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! Data needs to be complete, accurate, relevant, consistent, timely, usable and meaningful for it to help in the growth of the organization. Social Media. B2B Partnership.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.