Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX. Privacy of preference information is essential. This is known as reciprocity of value.
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